2’054 screens · across Switzerland

Digital Advertising
in everyday life

For messages that deserve to be seen.

We sell advertising time on 2’054 DOOH screens in retail and at street locations — where your customers pass by every day.

Screen-Finder

Pick your sites yourself. Quote request in 2 minutes

Select the sites you want straight from the map — your tailored offer follows shortly.

2’054screens
958sites
26cantons
6advertising networks(plus DAB+ InCar)
Visible in everyday life

Our advertising networks

Seven advertising networks: six screen networks totalling 2’054 screens, plus DAB+ InCar Ads. Your brand reaches people exactly where they are attentive and ready to buy.

All networks are also bookable programmatically
Book flexibly

Booking models

Two booking models for our networks — both can be combined freely with further delivery options.

Loop bookings

Your spot is placed in the loop and played at regular intervals — every 60 seconds, for example.

Budget bookings

You set your budget — the system distributes it automatically and as evenly as possible across the defined campaign period and the selected sites.

Flexible delivery options

Whether Loop or budget booking — combinable with alternating (several creatives in rotation), weighted (airtime split 60/40, for example) or time slots (only on certain days and at certain times).

System-driven reporting — included with every booking

For every campaign you receive automatic reporting of your plays — as an Excel export on request.

Reporting & data sources
Over 15 years in the market

Media agencies rate us top

In Omnicom Media Group’s satisfaction survey of media owners, Excom Media receives top marks — above all in the disciplines that matter to our clients.

6.0/ 7.0
Overall satisfaction — a top place among 13 digital media owners surveyed
Competence
100%
Top mark from every respondent
Every respondent rated us “very good” in this category.
Innovativeness
#1
Best-rated media owner
Best score among all digital media owners surveyed.
Proactivity
#1
First place in a competitive field
Strongest score among the media owners surveyed.

Source: OMG publisher satisfaction · Omnicom Media Group Switzerland · survey November 2024

What we have moved

Selected cases

A small selection of campaigns we analysed on the basis of sell-out figures.

Impact

Our networks in the real world

This is how consumers experience brands in their everyday lives.

Lidl Schweiz
For advertisers

The strengths of digital advertising

More attention. A strong presence. Fewer resources. That is what makes digital advertising so effective.

Very high attention scores

Our moving spots attract 5× more attention than static advertising surfaces and are looked at significantly longer — as shown by the AM4DOOH research project.

Delivery you can rely on

We deliver your spots in a controlled environment and provide detailed reporting. Nothing blocks the screen and there is nothing to skip — ensuring visibility at the agreed location.

Especially sparing with materials

No paper consumption, no transport routes, hardly any waste. At Excom Media the entire process is digital — from booking to playout.

How environmentally friendly is DOOH?

Source of the attention figures: AM4DOOH — research project with APG|SGA, Clear Channel Outdoor, Exterion Media, JCDecaux and the World Out of Home Organization (WOO).

FAQ

Frequently asked questions

What is digital out of home (DOOH)?
DOOH stands for digital out of home: digital advertising on screens outside the home. Instead of a printed poster, the message runs on a screen — where people spend their everyday lives — in retail environments and at street locations. Content can be steered day by day, by weather or programmatically.
How do I book a DOOH campaign with Excom Media?
You have two routes: the classic way through our advice (contact form or phone), or directly via the interactive site map, where you choose networks, sites and periods yourself and request a quote.
What is the minimum budget for a campaign?
That depends on the chosen network, the duration and the reach. Campaigns are possible from a media budget of CHF 500 — contact us for a specific quote.
Which specifications does my spot have to meet?
Standard for all DOOH networks: format 16:9 or 9:16, resolution 1920×1080 or 1080×1920 pixels, codec H.264 (MP4), 25 fps, no sound. The exact values per network (spot length, Loop lengths) and our production services are on our spot production page — and if you do not have a spot yet, our creative team will produce it.To spot production
What does Freespace mean and how is it charged?
Freespace refers to additional plays beyond the booked volume. We do not list this Freespace as a separate free service; we reflect it directly as a discount on the price. Your offer therefore stays transparent and easy to compare — the added value sits in the price itself.
What is the difference between DOOH and digital signage?
DOOH is advertising on existing screens that we sell. Digital signage refers to projects in which we plan and deliver hardware and software for a client’s own screens — typically for retail chains, retailers or reception areas.
Can I play the campaign by site, time of day or weather?
Yes. Our programmatic offering lets a campaign be steered precisely by region, weekday, time, weather and other triggers. So you only pay when your advertising genuinely makes sense.
How environmentally friendly is DOOH?
Remarkably easy on resources: around 5–6 g of CO₂ per 1,000 contacts (Green-GRP study), many contacts via few screens rather than thousands of individual devices, often electricity from renewable sources — and no paper, no printing, no transport.More on the environmental record of DOOH

Ready for your DOOH campaign?

Talk to us. We advise you without obligation and find the right solution for your marketing goal together.