Network · Programmatic

Programmatic DOOH — book in real time

Every advertising network marketed by Excom Media is bookable programmatically — around 2’054 screens across Switzerland, connected to the leading DSPs. Precisely, in real time, through the platform you prefer.

Targeting options
Geo targeting
Network
Weather
Audience
Time
Frequency
Programmatic DOOH booking in the Excom Media dashboard
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screens across Switzerland
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advertising networks
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connected DSPs
Booking models

Two ways to book your inventory

01

Open Auction

An open marketplace — your bid competes in real time for every playout.

02

Preferred Deal

A fixed price and priority access — no auction, no volume guarantee.

How it works

How programmatic works

You define the audience, the place, the time and the budget – the right advertising space is booked automatically, in real time.

How Programmatic DOOH works — flow diagramThe advertiser and the DMP feed the DSP (demand). The publisher and the SSP supply the inventory (supply). Both meet in the ad exchange, which matches them in real time; the selection plays the spot on the ad position (DOOH screen) and generates impressions with the audience.AdvertiseradvertiserDMPaudience dataDSPdemand sidePublisheradvertising spaceSSPsupply sideAd Exchangereal-time matchingAd PositionDOOH screenAudienceimpressionsDEMANDSUPPLYrequestinventoryselectionplayout
How it plays out

In real time, the ad exchange matches supply and demand: the DSP requests playouts on behalf of the advertiser — with audience data from the DMP — while the SSP brings in the publishers’ advertising space. If request and inventory match, the spot runs on the DOOH screen within a fraction of a second — visible to the audience, without any manual booking.

The platform

Connected via SSP1

Excom Media is connected to SSP1 — the supply-side platform of the OneTech Group. SSP1 in turn is connected to the leading demand-side platforms. That way you reach our entire inventory through the DSP your agency already uses.

Excom Media
Bookable inventory · around 2’054 screens
SSP1
Supply-side platform of the OneTech Group
Connected DSPs
Active Agent — connected DSP
Adform — connected DSP
BidSwitch — connected DSP
BidTheatre — connected DSP
Blindspot — connected DSP
bttrads — connected DSP
Displayce — connected DSP
HAWK — connected DSP
Locatrics — connected DSP
OTTO Advertising — connected DSP
Platform 161 — connected DSP
Scoota — connected DSP
Splicky — connected DSP
StackAdapt — connected DSP
TapTap — connected DSP
The Trade Desk — connected DSP
Vistar Media — connected DSP

SSP1 is a platform of the OneTech Group. Brand and DSP logos are the property of their respective providers.

Ready for your programmatic campaign?

We set up your deal on our inventory — that is our part. The choice of DSP and running the campaign stay with you. For questions about the inventory or the deal, get in touch.

Get in touch