POS-Healthcare — out of the product wall
Your brand becomes visible at the decisive moment. Our screens at the till present your brand prominently and exclusively, right before the purchase decision in Swiss pharmacies and drugstores.
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The highest contact quality at the point of sale
Right at the purchase decision
Advertising at the point of sale, with the highest attention — moments before the purchase.
Customers and specialists
You reach both audiences that matter: the customers and the staff who advise them.
Always in large format
We take your brand out of the product wall and show it large and unmissable on screen.
High footfall
Over 60% of the screens sit in pharmacies with more than 200 customers a day. Average wait: 4 minutes.
POS-Healthcare in two minutes
This video is available in German only.
The purchase decision often happens at the POS
Healthcare and beauty products need advice and are bought almost exclusively at the physical point of sale — which is exactly where digital advertising provides the final impulse.
47% of the packs handed over are non-prescription — precisely the products advertised at the POS.
30% of pharmacy customers only decide at the point of sale to buy an OTC product.
90% come to the pharmacy alone — no distraction while waiting. Plenty of time to watch the screen.
Around 4 minutes of dwell time: that is how long customers wait on average while medication is gathered and checked — full attention available for the screen.
Unobtrusive and welcome: at the POS, advertising information is experienced as welcome information during the wait.
Sources: pharmaSuisse — Facts and Figures 2025 · Swiss Pharmacy and Drugstore Market Study 2017 (University of St. Gallen).
Even closer to the advisory staff
The Newsflash is a monthly programme preview: the advising staff learn in advance which products will run on POS-Healthcare the following month.
The popular "spot the difference" competition encourages advisory staff to engage more closely with the advertised products.
Other spot lengths on request.
Reporting & proof of play
- Every campaign receives a proof of play.
- Up to CHF 25’000 booking value: system-generated playout report.
- From CHF 25’000: additionally with a photo proof taken at the screen.
- Bookings by time slot or budget (automatic slot allocation): proof as a mock-up.
Targeting & conditions
- Bookable nationally, by canton, by language region or by individual store.
- Attractive discount tiers.
- Special conditions for ZEWO-certified organisations.
What may not be advertised
- Politics & armed forces
- Competitors (health-related advertising only)
- Erotica & pornography
- Religion, churches & esotericism
- Tobacco products
- Alcohol
- Gambling & betting
- Mobile network operators
- Travel providers
- Crypto
The network operators reserve the right to amend this list as circumstances require.
With DOOH at the POS, Weleda stayed above the general market trend in every active campaign week — IQVIA-validated.
View the case
Bayer achieved a sales peak of +12.5% with DOOH at the POS — with a lasting effect into the new year. IQVIA-validated.
View the caseReady for your campaign in pharmacies and drugstores?
Write to us — or put your own list of locations together directly on the map.