Bayer — Supradyn: +12.5% sales peak at the point of sale
DOOH in pharmacies and drugstores, IQVIA-validated. A sales uplift whose effect carries into the new year.
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Visible where people buy
Supradyn is Bayer’s supplements brand. A well-known product — but even established brands need to be present at the right moment. Through the winter months, when the immune system is under most strain, Bayer put its Immuno line on DOOH at the point of sale: right in the pharmacy, at the moment of the purchase decision.
An effect that carries into the new year
more sales at the peak of the campaign — compared with similar sites running no campaign.
Peak value of the impact measurement · Source: IQVIA, 2024
Four weeks ahead of the holidays, sites with the campaign against a control group without. Before the start both were level — that is what makes the gap meaningful.
The effect did not fade with the last day on air: across the holidays and into the new year the lead stayed measurable — not a brief spike, but brand impact.
Even a well-known brand needs to be present at the right moment. The spot reaches customers shortly before the purchase decision — and the specialist staff see it every day.
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Source: IQVIA, Excom Media Analysis 2024