Lidl Switzerland — brand awareness in everyday life
Put your brand in front of a broad audience with spending power — in a Switzerland-wide store network with high footfall. Ideal for brand awareness and for brands that aren’t sold in the store: cars, insurance or services.
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Why Lidl works
An audience with spending power
39% of Lidl customers have a household income above CHF 7’000 — an attractive audience. Well balanced: 52% female and 48% male, concentrated among 30- to 49-year-olds.
Reach at the point of sale
Over 20’000 contacts per store per week — your brand reaches people right in the store, at the moment of the purchase decision. Bookable Switzerland-wide or targeted by region.
Measurable effect
For products from the Lidl range, sales can be measured. On request we accompany your campaign with a sell-out analysis and demonstrate the campaign’s impact — as an optional add-on.
Source: Schwarz Media · KomCon Dashboard, Dec. 2022 (16’311 participants).
Welcome and Goodbye screens — bookable separately or together
Two touchpoints, two moments: at the start and at the end of the shop. You book both screen types flexibly — separately, together, by region or nationally.
Welcome screens · 49 inch · entrance
The first brand contact as customers enter the store — a head-on view, full attention, before the shop begins. Strong for influencing the purchase decision right in the store (e.g. for products from the Lidl range).
Goodbye screens · 55 inch · exit
In the till and exit area, as customers leave the store. Ideal for brand awareness and for brands that Lidl does not stock at all (e.g. cars, insurance, services — including regional trades such as garages). Waiting customers experience the advertising as welcome information.
On average 1 Welcome and 3 Goodbye screens per site (2–11 screens per store) — Welcome and Goodbye bookable separately.
Synchronised, for the wow effect
Other spot lengths on request.
Reporting & proof of play
- Every campaign receives a proof of play.
- Up to CHF 25’000 booking value: system-generated playout report.
- From CHF 25’000: additionally with a photo proof taken at the screen.
- Bookings by time slot or budget (automatic slot allocation): proof as a mock-up.
Targeting & conditions
- Bookable nationally, by canton, by language region or by individual store.
- Attractive discount tiers.
- Special conditions for ZEWO-certified organisations.
What may not be advertised
- Politics & armed forces
- Competitors / direct competition
- Erotica & pornography
- Religion, churches & esotericism
- Tobacco products
- Gambling & betting
- Mobile network operators (image advertising on request)
- Travel providers (image advertising on request)
- Crypto
- Associations & NGOs (exceptions possible)
The network operators reserve the right to amend this list as circumstances require.
Spirits at Lidl
Alcohol may be advertised at Lidl — spirits, however, strictly product-related only (Swiss FOCBS advertising guideline).
- Product, serving suggestions & recipes (glasses, cocktails)
- Origin, raw materials & ingredients, perceptible properties
- Company history, production & bottling
- Lifestyle, consumption or holiday scenes, people, music
- References to occasions, public holidays or seasons
- Evaluative or non-product-related slogans & wordplay
- Price comparisons or free gifts
Ready for your campaign on the Lidl network?
Write to us — or put your own list of stores together directly on the map.