DAB+ InCar Ads — advertising right in the car
DAB+ opens up advertising space right inside the vehicle: your brand appears visibly on the radio display and reaches people on the move — an additional digital touchpoint exactly where mobility happens.
A touchpoint that travels with you
Advertising that belongs to the radio
Your advert appears where the album cover usually sits — as a natural part of listening to the radio, without interrupting the sound.
An audience with spending power
Core audience aged 35 to 55, mostly in management positions or self-employed, with an average income of CHF 8’000 to 12’000.
National or regional
Over 14 broadcast areas and three language regions: from a Switzerland-wide campaign to targeted regional campaigns.
Reach that keeps growing
The advert becomes visible on devices that receive DAB+ and can render SLS (SlideShow). Most newly registered vehicles bring both — so the number of reachable vehicles keeps increasing.
From the album cover to targeted advertising
Your advert automatically appears where the cover of the current track usually sits — delivered via the DAB+ Album Cover Service, without interrupting the radio programme.
Delivered via the DAB+ Album Cover Service: your advert appears in the album-cover display area, independently of the radio programme. The technical requirement is a device that receives DAB+ and can render SLS (SlideShow) — the reach base is therefore the SLS-capable displays. Visible on in-car displays as well as on some home radios — these add reach but are not part of the official measurement. Display sizes can vary by device. Gross contacts: source Weer GmbH.
Targeting & conditions
- Bookable across Switzerland, by broadcast area or by language region.
- Bookable within predefined time slots, on a weekly or daily basis.
- Attractive discount tiers.
- Special conditions for ZEWO-certified organisations.
Reach drivers directly?
Get in touch for a no-obligation quote — we are happy to advise you.