Network

PraxisTV — undivided attention

Your message in the medical waiting room, with undivided attention: a long dwell time, no skip button, and a credible, health-focused environment that reflects well on your brand.

PraxisTV — DOOH advertising screen
Bookable down to the individual practice
Special conditions for ZEWO organisations
Why PraxisTV

Waiting time becomes advertising time

Precise patient targeting

You reach health-conscious people directly in the waiting room — in a relevant context.

Maximum attention

Long dwell time, no skip button — full focus on your message.

A serious environment

High credibility thanks to the placement in medical practices.

Sectors

Running in the waiting room — particularly suited to these sectors

Only health-related advertising may run in the waiting room — these sectors fit:

PraxisTV
PraxisTV spot — Health and prevention
PraxisTV spot — Wellness and beauty
PraxisTV spot — Sport and fitness
PraxisTV spot — Insurance and health insurers
Health and prevention·Wellness and beauty·Sport and fitness·Insurance and health insurers
Specifications
Download as PDF
Spot length
10 seconds
Resolution (pixels)
1920 × 1080
Format
16:9 (landscape)
File format
MP4 · 25 fps · H.264
Sound
No sound
Animation
Encouraged
Loop lengths
10 minutes
Delivery
5 working days in advance

Other spot lengths on request.

Reporting & proof of play

  • Proof of play only to a limited extent — as a mock-up where possible.

Targeting & conditions

  • Bookable in German-speaking Switzerland, by canton or by individual practice.
  • Attractive discount tiers.
  • Special conditions for ZEWO-certified organisations.
Choose locations on the map

What may not be advertised

  • Prescription-only medicines
  • Politics & armed forces
  • Competitors / direct competition
  • Erotica & pornography
  • Religion, churches & esotericism
  • Tobacco products
  • Alcohol
  • Fast food & confectionery

Only health-related advertising may run in the waiting room; the list names the most frequent exclusions and is not exhaustive. The network operators reserve the right to amend this list as circumstances require.

Ready for your campaign in the waiting room?

Write to us — or put your own list of locations together directly on the map.