Professional content for your screens
No animated spot yet? Our creative team produces one — from a simple animation to a complete display spot. You will also find the specifications for each network right here, so delivery runs smoothly.
Motion draws the eye first. That is why it pays to animate a spot deliberately — not as much as possible, but in the right place.
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Which spot stands out more?
Your artwork becomes digital content
Our creative team produces attractive, contemporary spots tailored entirely to your needs.
We turn static print artwork into an animated spot.
We adapt your TV commercial for the screen — through cuts and text overlays.
From the sketch to the finished display spot that presents your brand in a contemporary way.
Please note: we work exclusively with existing material (images, logos, existing spots) — we do not shoot commercials ourselves.
The 6 biggest mistakes in a DOOH spot
A DOOH screen forgives nothing: whoever walks past has only a few seconds. Most spots fail not because of budget, but because of avoidable mistakes. Check your spot against this list.
The spot tries to say everything at once.
Better: One message. Large, bold, legible type.
Conceived like a TV commercial.
Better: Short and to the point — dwell time is measured in seconds.
Logo only at the end, or small in a corner.
Better: Brand visible immediately and throughout.
The key message runs through audio alone.
Better: Must work in silence — DOOH runs without sound.
Fine type, pale colours.
Better: High contrast, strong colours — legible from a distance too.
A 16:9 spot on a portrait screen.
Better: Design for the target format and keep to the specs.
Specifications for every network
From formats and resolutions to the legal framework — here you will find everything for a smooth content delivery.
Standard for all DOOH networks · no sound · animation welcome.
| Network | Format | Resolution (pixels) | Spot length | Loop / cadence | Spec sheet |
|---|---|---|---|---|---|
| POS-Healthcare | 16:9 & 9:16 | 1920 × 1080 · 1080 × 1920 | 10 or 15 sec. | 1, 2 & 4 minutes | |
| Lidl Schweiz | 9:16 (portrait) | 1080 × 1920 | 10 seconds | 1, 2 & 4 minutes | |
| SPAR / TopCC / filling stations | 16:9 & 9:16 | 1920 × 1080 · 1080 × 1920 | 10 seconds | 1, 2 & 4 minutes | |
| Street | 9:16 (portrait) | 1080 × 1920 | 10 seconds | 1, 2 & 4 minutes | |
| PraxisTV | 16:9 (landscape) | 1920 × 1080 | 10 seconds | 10 minutes | |
| Shopping-Raststätte Würenlos | 16:9 & 9:16 | 1920 × 1080 · 1080 × 1920 | 10 seconds | 1, 2 & 4 minutes | |
| DAB+ InCar Ads NEW | 4:3 | 640 × 480 (JPG) | 3-minute still image | Hourly :00 · :15 · :30 · :45 |
Other spot lengths are available on request.
Depending on the network, additional legal requirements apply (e.g. for healthcare advertising). We check your spot before go-live and advise you on it.
GWe are happy to help
“Content is not everything, but without content everything is nothing.”
Ready for your spot?
Send us your artwork or your idea — we will come back to you with a first assessment.
Request a spot