Your options as a partner

For pharmacies and drugstores

Considering a screen, or already running one? You will find both here: the two partner models with everything that comes with them, and the answers for day-to-day operation.

Customers at a pharmacy counter, above them an Excom Media screen showing content
About becoming a partner

The two models, what each includes and what stays with you.

Info for current partners

Your own content, opening hours, support and what to do if something fails.

Why a screen

At the point of sale, advertising is information

What feels like an interruption at home is welcome information in your pharmacy: your customers wait while products are gathered, labelled and checked, and in that time they take in what is on your screen.

Here is how to use the screen’s full potential for your own purposes:

Sales support

Your own promotions and products take effect right at the counter, exactly where your customers are buying at that moment.

Your own communication

Opening hours, promotions, news or your team: the screen is your communication channel.

A modern look

A digital screen looks current and professional and sets your location’s communication apart visually.

As a partner you receive the Newsflash by email once a month: it shows which pharmaceutical information will run on your screen the following month. Handy for being prepared at the counter.

Do you run locations outside pharmacies and drugstores? You will find the models for those under Become a site partner.

More than advertising

Content that matters right now

Alongside your own and promotional content, we play seasonally fitting editorial topics and live data through EXCOM Studio: weather, pollen, flu levels. Information your customers value day to day. There is nothing for you to maintain.

Weather

The current situation and the outlook for your region. Whoever checks the weather is looking at your screen.

Pollen

Which pollen is in the air and how strongly. In spring your customers ask exactly that, often before they reach the counter.

Pollen on a screen in a pharmacy

Flu map

How widespread flu currently is, canton by canton. In cold season one of the most sought-after pieces of information.

Flu map on a screen in a pharmacy

News

Current headlines from an established news portal. Waiting time becomes reading time, and the eye stays on the screen.

Health quiz

Short questions that invite people to join in. Anyone who takes part looks longer and stays with the subject of health.

Editorial topics

Health features, editorially prepared. That makes your screen a source of information and not just advertising space.

Two routes to your screen

Become a site partner

For chains and groups of pharmacies and drugstores, but for independent locations too. What we bring is the demand: advertisers and media agencies book networks, not individual screens. That way airtime gets booked which would otherwise sit idle at your location.

Sorglospaket (all-inclusive package)

No cost to you

Your location is added to our POS-Healthcare network. We take care of installation and operation entirely. There is no effort on your side.

Where we help
  • Consultation and site survey
  • Hardware: procurement and installation
  • Software and integration into our network
  • Your location added to our booking tool — bookable by advertisers
  • Sales to advertisers and media agencies, programmatic included
  • Playout of the industry spots through our network
  • Monitoring with daily function checks
  • Support by phone and, if needed, on site
  • Playout of your own content, changeable four times a year
Your responsibility
None. We handle everything

We play your own content free of charge. Industry spots are booked through Excom Media.

Restvermarktung (selling the remaining airtime)

You run it, we sell it

You bring the screen and its operation, the hardware remains your property. We sell part of the airtime. The terms are agreed individually with you.

Where we help
  • Software: connection and integration into our booking platform (costs on the side of your existing CMS are not included)
  • Your location added to our network, bookable by advertisers and media agencies
  • Playout of the industry spots, with an agreed share of the airtime
Your responsibility
InstallationHardwareCMSSupportMonitoring

Your own content keeps running through your CMS. In line with the Share of Voice (SoV) agreement.

For current partners

Your screen in daily use

The screen runs and should take as little of your time as possible. Everything that might come up day to day is here: adjusting opening hours, putting your own content live, and what to do when the screen stops playing along.

If your question is not here, give us a call — we are happy to help in person: +41 44 782 22 00. For a technical fault, dial our helpline directly on +41 44 782 22 08.

The screen stays black or shows an error message?
Even solid technology can stall. First try a restart: on the small black box behind the screen, hold the on/off button until the picture goes dark, wait a few seconds and switch it back on — or briefly unplug the power cable. Usually the screen plays normally again afterwards. If not, call our hotline 044 782 22 08 — the fault can often be fixed over the phone. Otherwise our technical team takes over and comes out if needed. This support is always free of charge for POS-Healthcare locations.
How do I change my opening hours on the screen?
Send us your new hours by email to info@excommedia.ch. We update the display on your screen within 1–2 working days.
Can we upload our own content?
Yes. If your location is part of our POS-Healthcare network, we load your own content onto your screen four times a year — and exclusively yours: news, in-house products, your team or an anniversary. The industry spots are sold by Excom Media and run independently. Send us your artwork as JPG or MP4 — depending on your screen’s orientation in 1920 × 1080 pixels (16:9, horizontal) or 1080 × 1920 pixels (9:16, vertical) — to info@excommedia.ch, and we will publish it as soon as possible. Third-party advertising is not permitted through this route — pharmaceutical companies and healthcare organisations contact us directly about playout.
How do other pharmacies use their screen?
Most often for everything their own customers ask about anyway: team information and introducing new staff, house specialities and own products, anniversaries — and above all special opening hours: seasonal changes, local holidays or a Sunday duty. That last one in particular saves questions at the counter, because the information is where people are waiting.
What is the Newsflash?
The Newsflash is your monthly programme preview. You receive it by email once a month: it shows which pharmaceutical information will run on your screen the following month. Handy for being prepared at the counter.
Sample copy of a Newsflash with the following month’s programme preview
Sample copy

Direct support

General questions: Monday to Friday, 08.15–12.00 and 13.30–17.00, on +41 44 782 22 00 or info@excommedia.ch.

Technical fault: straight to our helpline +41 44 782 22 08 or support@excommedia.ch.

A screen in your pharmacy?

Tell us about your location. We will check without obligation which model fits.

Get in touch