Schaer Pharma — +77% sell-out in the first week
Two weeks of DOOH in pharmacies and drugstores. An IQVIA-validated impact measurement. One clear result.
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Advertising exactly where people buy
Bilifuge by Schaer Pharma supports natural digestion and liver function — four plant extracts combined with the nutrient choline. The product was already on the market and available in pharmacies, but this was the first time it ran on screens at the point of sale. That made the starting point clear: a product on the shelf that had never been advertised in store.
An effect you can see at the till
more sales in the first campaign week — compared with similar sites running no campaign.
Peak value of the impact measurement · Source: IQVIA, 2025
Two weeks, pharmacies and drugstores with the campaign against a control group without, measured on sales. Everything acting nationwide — the holidays, demand, other advertising — hit both groups equally.
Once the campaign ended, sales fell back to the level of the control group. The effect arrives with the campaign — and leaves with it. A trend or a new listing would have stayed.
A product can sit on the shelf and still be overlooked. The screen makes it visible exactly where the decision is made — and the specialist staff see it every day.
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Source: IQVIA, Excom Media Analysis 2025