Pepsi — +22.3% sales uplift at the point of sale
Three weeks of campaign in 117 SPAR stores. Test against 117 sites without advertising. Actual sales data — and clear evidence of what DOOH does at the point of sale.
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Advertising right on the shopping route
With “Durstig nach mehr”, Pepsi launched a campaign featuring footballers Nadine Riesen and Riola Xhemaili — played out precisely where Pepsi products are actually bought: in Swiss SPAR stores.
Incremental growth through DOOH
incremental growth — the campaign’s net effect, compared with stores running no advertising.
Actual sales data · SPAR Switzerland, analysis by Advertima, 2025
117 SPAR stores with DOOH against 117 without, over three weeks. What was counted was what goes through the till — no survey, no recall.
The stores without advertising actually lost revenue over the same period. The lead of the test group is therefore not a general market trend, but down to the campaign.
The spot runs where the decision is made — seconds before the hand reaches for the shelf. No detour via awareness.
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Source: data from SPAR Schweiz AG · Analysis: Advertima AG