Reporting & data sources
Thanks to our new ad booking platform we produce even more granular reporting. Here you will find the essentials about the report and about how our figures come about.
Billing is based on actual playout — not on the plan. If a campaign runs above plan, that overperformance is your gain.
What you receive after every campaign
A report that shows the number of playouts and contacts as a table and as a chart — per day, per network and across the whole flight.
Booked against generated playouts and contacts, with the added value in per cent.
Every campaign day individually — weekends and public holidays included.
On request, ready to download, so you can work on with the figures.
Number of contacts
Illustrative example · two weeksNumber of playouts
Illustrative example · two weeksThe figures above illustrate the structure of the report; they are not a real campaign. Only values within the target group are reported.
Where the figures come from
Every network has its own data source — from the till system to the market research study.
Dynamic data model
The data sits in a dynamic model that takes weekdays, public holidays and the opening hours of the locations into account.
Contact figures and playouts are therefore recalculated location by location and for every campaign — so the forecast mirrors reality as closely as possible.
Meeting the target
The campaign target counts as met when the generated contacts fall within a tolerance of plus/minus 5% of the booked contacts.
The measure is always the contact target — not the number of playouts. How many playouts that takes varies: depending on the location and time of day, one playout reaches more or fewer people.
We go through the figures with you
Your contact in sales knows your campaign and explains every item in the report. Give us a call — we will put you straight through.
+41 44 782 22 00For further campaign details, please consult the order confirmation.