Digital advertising in the fast lane: the Shopping-Raststätte Würenlos, one of the busiest stops in Switzerland, is becoming an advertising hotspot. Excom Media takes over the sale of its DOOH screens, opening up new ways to place messages precisely.
With four ultra-large LED walls (210 inches) at the entrance — two each facing Zurich and Berne — plus eight strategically placed 55-inch screens indoors, the advertising infrastructure delivers 1.3 million gross contacts per week.
The 12 screens can be booked directly through Excom Media or programmatically via the most common DSPs. Beyond the impressive infrastructure of the services — 18 shops, four restaurants and 40 fast-charging points for electric vehicles — the economics are convincing too: with an attractive cost per thousand contacts (CPM), Excom Media makes cost-efficient campaigns with wide reach possible.