Digital healthcare communication on a growth path: TV-Wartezimmer, the market leader for digital out-of-home campaigns in medical practices and clinics across the DACH region, and Excom Media, a leading Swiss DOOH sales house and network operator, are joining forces. The aim of the partnership is to build out digital healthcare communication in German-speaking Switzerland.
With immediate effect, Excom Media takes over the sale of all TV-Wartezimmer screens in German-speaking Switzerland — locally under the name PraxisTV. As a leading DOOH sales house with networks in retail, street and healthcare, Excom Media brings deep market knowledge to the strategic partnership. The DOOH healthcare network is now bookable programmatically in all three DACH countries and represented locally by experienced sales partners.
„Switzerland is a very interesting market for us, and one we will continue to pay attention to”, says Christian-Georg Siebke, Managing Director of TV-Wartezimmer. „We are very much looking forward to working with Excom Media.”
Since 2020, TV-Wartezimmer has recorded average year-on-year growth of over 30 per cent. Advertisers benefit from programmatic booking, local know-how and a high level of service in every market.
„We are delighted about this partnership and about the successes ahead”, says Marc Goetti, CEO of Excom Media. „With TV-Wartezimmer as our partner, we are not only widening our portfolio but also creating new opportunities for targeted and effective patient communication.”