From Götz Ulmer’s «power of different» to «Snack Attack» and the jet fuel of advertising pressure and what it does (more budget = more visibility) by Media Focus Schweiz GmbH and YouGov Schweiz, all the way to the Baloise branch in Los Santos — all of it fascinating and hugely entertaining, exactly our kind of thing. And of course there was no shortage of networking with excellent contacts.
A big thank you to everyone involved. We are already looking forward to the next one!