Programmatic DOOH goes POS! Advertising with a plan!

A big thank you to fachwerk Kommunikation AG and A. Menarini GmbH for a strong healthcare campaign that showed how cleverly reach and the point of sale can be combined.

A programmatic DOOH campaign that responded to live pollen data from MeteoSchweiz made the hay fever medicine Bilaxin® Lingual visible exactly when symptoms were being felt — and demand was therefore at its highest.

What made the campaign even more effective was its deliberate presence at the point of purchase, delivered through our POS-Healthcare screens in pharmacies and drugstores, which were built firmly into the campaign plan. The POS is one of the decisive touchpoints in the customer journey — and this is precisely where we were able to carry the campaign logic through without a break.

Visibility outside, relevance inside. That is how attention turns into action.