Excom Media is opening programmatic access to 755 Lidl screens for digital out-of-home campaigns with immediate effect. The screens are placed strategically in the entrance and till areas of Lidl stores and can be booked by advertisers from any sector.
The network comprises 755 DOOH screens in 177 stores across Switzerland and achieves a weekly gross reach of around 4 million contacts. Customers usually see the Welcome screens as soon as they cross the car park and enter the store; the Goodbye screens are in view while they wait at the till and as they leave. This broad reach makes the screens attractive both for products on Lidl’s own shelves and for brands and services outside the range.
With this connection, every retail network sold by Excom Media can be booked programmatically — over 2’000 screens across Switzerland, by network, by region or individually. Bookings run through the leading demand-side platforms (DSPs).