The Digital Out of Home event „Trends & Innovations“ made a real impression: packed with knowledge and experience, the industry’s leading players came together with an interested audience for a lively debate — and we at Excom Media were right in the middle of it.
It was networking at its best, and at the same time the perfect opportunity for advertisers and agencies to learn more about the key role DOOH plays as the strongest growth driver in the entire out-of-home sector.
The hosts were IAB Switzerland, the IGEM Interessengemeinschaft elektronische Medien and IG DOOH. Together with around 120 participants, we discussed precise forecast and effectiveness figures, the key role of DOOH and the changes the advertising market needs to make.
A big thank you to Siri Fischer and the whole IGEM team for organising the event!