Marc Goetti, CEO of Excom Media, once again had the pleasure of hosting DOOH Day at the Razzia in Zurich — with around 150 representatives from advertising, media, technology and industry associations.
The discussion covered the further development of DOOH research, current advertising regulation, the opportunities and limits of Programmatic DOOH, and the growing importance of retail media screens.
Our warm thanks go to the organisers IAB Switzerland, IGEM and IG DOOH, and to the supporters, the Swiss advertisers’ association SWA and Leading Swiss Agencies. Our conclusion: DOOH is growing — technologically, structurally, and in its relevance for advertisers.