From January 2025, 264 BENU shop-window screens will extend the Excom Media DOOH portfolio, carrying advertising messages into Switzerland’s urban centres and shopping hotspots. That brings the Excom Media pharmacy network to around 500 locations in total.
From January 2025, the entire inventory can also be booked programmatically via SSP1 with the leading DSPs — for maximum flexibility, precise targeting and better campaign control.
The screens are located at over 80 high-footfall pharmacy sites across all three language regions and reach a gross reach of more than 3 million contacts per week, as measured by Intervista. Each site is equipped with between 2 and 8 shop-window screens.
The advertising space is open to every sector and works perfectly as a powerful addition to national campaigns of any kind. With this expansion, Excom Media strengthens its position as a leading provider of innovative DOOH solutions.