Now programmatic!

Retail Media Networks

DOOH: SPAR & TopCC, melectronics & POS healthcare in pharmacies and drugstores can now be booked programmatically - quick & easy

What is programmatic advertising?

Programmatic advertising automates the booking of DOOH inventories and enables agencies and advertisers to independently manage and control campaigns in real time.

Your advantages

		Simple integration of the POS relevant for sales
		Optimization of the campaign in real-time
		Independent planning and control of the campaign
		Multiple DOOH channels are easily combined
		Detailed KPI reporting in the DSP

Retail Media book programmatic

These retail media screens can now be booked in an automated and targeted manner via the most popular DSPs:

POS Healthcare: POS screens in Swiss pharmacies and drugstores are exclusively reserved for health-related advertising (~280 Sites & 393'000 contacts per week)

SPAR & TopCC: The 1 - 7 retail screens per store are located in high-contact areas (entrance, instore, counter and checkout area). The advertising message accompanies the shoppers during the shopping process. (163 Sites, around 1.8 Mio contacts/week)

melTV (melectronics): Video walls for the boom effect! The TV walls with up to 60 screens simultaneously play out the ads (~100 sites and over 290'000 contacts per week)

The Deals

The inventory can be booked via the following DSPs by deal (preferred & guaranteed) or auction (private & open).

Are you interested in programmatic advertising or do you have any questions?

We are looking forward to your inquiry.

+41 44 782 22 00
info@excommedia.ch