DOOH in Swiss pharmacies & drugstores
In Numbers
POS-Healthcare
 |
~600 pharmacies & drugstores |
 |
~3.5 Mio. target group contacts per month |
 |
~6'000 contacts with hc personnel/day |
Offerte anfordern
Pharmacy
facts
Many spontaneous purchases at the POS
30% of pharmacy customers decide spontaneously to buy an OTC product. (1)
Mainly OTC purchases
86% of customers are in the pharmacy to buy over-the-counter products. (2)
Maximum attention
90% of customers come to the pharmacy alone and thus experience no distractions during waiting times (3).
Around 4 min. waiting time
Customers wait an average of 4 min. in the pharmacy while medications are prepared and checked.
Advertising that doesn't annoy
Pharmacy customers perceive advertising information at the POS as unobtrusive and welcome information during waiting times. (4)
Perceived waiting time reduced
Because of the entertainment provided by the screens, the perceived waiting time is reduced by 35%.
Video Gallery
What's goint on
Our Pharmacy
Partners
The Excom Media network counts over 600 DOOH screens in its portfolio. In addition to independent pharmacies and drugstores, screens from the following chains and groups are represented in the network:
Newsflash & Picture riddle
Getting close to the pharmacy personnel
The Newsflash informs the healthcare personnel which products will be advertised on the screen in the upcoming month.
In addition, the popular "Spot the Difference" picture riddle ensures that the participants are strongly involved with the advertised products.
Languages: German, French & Italian
Contest Response rate: ø 30%
Price for an enty in the picture riddle: CHF 950.-
Place your ad where buying decisions are made, because that's where it simply belongs.